Choose your design, choose your colours, make your rug personal to you! People in the UK can now design their very own made-to-order rug, delivered in just a few weeks, with Prices start from £300/   

 Iconic Rugsonline store featuring new design technology opens up thousands of patterns, colours, shapes and material combinations for the very first time.

“The possibilities are endless”, says founder of Iconic Rugs, Daniel Prendergast.

Rugs are a pivotal part of an interior design scheme; works of art across the floor they can be used to transform a room – adding colour, texture and even a primary interior design theme. And now you can design a bespoke floor covering, which is handmade to meet your exact requirements.

A custom rug design can be created in five easy steps online at Iconic Rugs plus they offer a free consultation service, working with one of Iconic Rugs’ design team, and free colour and material samples.

The process starts by guiding you towards your overall style choice – whether that’s floral or abstract (and everything in between).  You can also upload an image to begin the process.

Then you can select the shape of the rug, and colours to be included in the design.

The next step is then to decide on the material you want. Rugs can be handmade in pure wool or New Zealand wool, hand-tufted or hand-knotted, and there are three different pile heights and densities to select from.

And finally, customers can specify the rug size. Each rug is made to your specified size to make the perfect fit for your room.

The interactive design tool allows users to instantly preview their rug design and price, making tweaks to suit budget and style preferences until they’re happy with the final design. The ‘save’ feature captures the design as an image for final reference.

Prices start from as little as £300 and there’s worldwide delivery.


Iconic Rugs’ online tool makes designing a rug an easy process

Step one – choose your pattern

The site gives prompts on trending styles and design themes

Step two – Choose a shape

There are more than six shape options – from round to abstract

Step three – Choose the colour scheme

Again the site will help to suggest how colours can be combined or choose a custom colour for each element of the pattern

Step four – choose your pile height and density

Step five – choose your size



Daniel Prendergast, founder of Iconic Rugs, said:

“We are so excited to have launched Iconic Rugs – a totally new concept in rug buying for both homes and commercial spaces.

“Iconic Rugs unites generations of interior design expertise with industry leading technology to make creating a truly personalised rug exceptionally easy and quick.  The stunning rugs that you can create are expertly and passionately hand made by our artisans in India. Our artisans use the same traditional methods that have been passed down from generation to generation, and this is one of the many factors that gives your project the highest quality of craftsmanship.

“We are now giving customers complete control to create a rug that is completely unique to them. This not only means that they will save time searching for the perfect rug, which may not even exist, they can create something that is truly one-of-a-kind.

“Our service is backed by a team with more than 20 years in the industry and the latest interactive design technology. And it’s thanks to our long-standing industry expertise that we have been able to make the service accessible to a wider audience, without compromising on quality or our ethical manufacturing standards.”


Daniel added:

“Today people want more authenticity and individuality in their interiors. Social media is awash with ideas, and more and more people are looking to bring their own personality into their interiors. A bespoke rug is the perfect way to achieve this.

“It’s fantastic to be bringing affordable bespoke rugs to the UK and expanding what’s possible for personalised interior design.”

For more information and to start creating a custom Iconic Rug visit


About Iconic Rugs:

Iconic Rugs is part of the Luxury Home Design Group that also owns The Rug Seller.

The Rug Seller started from humble beginnings in early 2000 with founder Daniel Prendergast selling high quality rugs from all over the world on local market stalls. The quality of rugs that Daniel sold alongside his drive for excellence, interior design acumen and customer service shaped The Rug Seller into being the largest rug specialist in the UK.

For the proceeding twenty-one years, the passionate team of Customer Service experts and Design Consultants have built up strong and ever-expanding relationships with leading interior designers, architects, and hotel chains. The relationships that The Rug Seller team forged with international artisans and designers have allowed The Rug Seller to expand into a truly unique design venture with Iconic Rugs.