Design Director, Richard Eaton, from British brand Denby has used his industry expertise, along with some Google trend research and input from other interior specialists, to compile a summary of the key interior trends he expects to see in 2024.
Kitchens get a spa makeover
Neutral, organic hues have long been a popular option for kitchens. Going into 2024, we’ll be taking this to the next level, incorporating natural materials to create a more rustic and serene space. Think of this trend as a combination of the clean and cosy ‘vanilla girl aesthetic’ and ‘nature luxe’ trend, both of which were popularised this year. Taking inspiration from the pared-back luxury of spa décor, the kitchen will become a space for relaxation, reflection, and rejuvenation.
Neutral colour palettes will form the basis of this trend, with stony grey, cream, and serene cashmere tones being a popular choice for cabinetry. In fact, Google searches for ‘cashmere kitchen cabinets‘ are up 60% over the past 12 months. Meanwhile, the expert trend predictors over at Dulux have selected a delicate cashmere tone, Sweet Embrace, as 2024’s Colour of the Year. Combine these neutral tones with deeper, cosy hues like chocolate brown and sage green and incorporate plenty of organic wooden and stone textures to give your kitchen the spa makeover it deserves.
Ceramics are an easy way to inject the spa trend into your home. Choose rustic, neutral tableware which will help you get this look and can be effortlessly mixed with your current collection for timeless appeal.
Japandi makes a comeback
While Japandi first entered the trend sphere back in 2021, this seamless blend of Japanese and Scandinavian design briefly fell from our radar, but it’s back just in time for 2024. Over the last 12 months, Google searches for ‘Japandi‘ are up 104%. This look is somewhat similar to the spa kitchen trend we’re currently seeing, with a focus on organic materials and earthy tones like cream, grey, and brown.
Where this look really stands out is its sustainability. Organic, contemporary styles bring nature indoors while second-hand furniture pieces add character and charm to a space. Sophie Clemson, Director and Co-Founder of The Living House calls this look ‘transitional’.
“Transitional is all about mixing traditional and modern together while still maintaining a cohesive look and feel in the room,” says Sophie. “When done right, this style will give your room a warm and cosy feel by using a mix of textures and patterns.
“We are often asked by our customers if we can find pieces that are eco-friendly or sustainable,” Sophie adds. “We don’t think this is going to slow down anytime soon. People are becoming increasingly eco-conscious, therefore home furnishings such as sofa fabrics and rugs that are made from recycled materials and are environmentally friendly are at the forefront of consumers’ minds.”
…but maximalism stays strong
There’s something for everyone in 2024 and although we’re seeing plenty of minimalistic styles, maximalism is also here to stay. The antithesis of Scandi and Japandi trends, maximalism is all about breaking the ‘rules’ of interior design, with plenty of colour, contrasting patterns, and decorative elements on display. What makes maximalism such an attractive style is its focus on joy and individuality, letting creativity run free. Google searches for ‘maximalist décor‘ were up 100% in the past 12 months as interiors fans continue to add some extra colour and fun to their spaces.
Colour palettes get a mood lift
Joy will be the biggest focus for interiors in 2024 and colours will be a major factor in this. Alongside serene colour palettes, expect to see rich, earthy shades that uplift a space and add cosiness.
Claire Douglas predicts that mood-lifting colours like blues, greens, pinks, and reds will feature predominantly in our interiors in the new year. The kitchen in particular will see a colour refresh, as earthy greens take the spotlight. Google searches for ‘dark green kitchen cabinets‘ saw a 50% uptick over the course of 2023, while Graham & Brown have named Viridis, a warm and muted green, as their Colour of the Year for 2024.
Alongside rich green tones, expect to see plenty of red and orange shades, explains Sophie Clemson: “We are seeing a shift in colour palettes, moving away from the rust and taupe leading into brown, red, russet, and butterscotch tones.
“You may be afraid of red but it is gradually making a comeback into our homes,” adds Sophie. “We are starting to see and use earthy reds mixed with neutrals to add warmth and a cosy feel to any room.” Sophie suggests deep, earthy shades such as Muscovado by Little Greene to offer this warmth.
Texture comes to the forefront
While boucle fabrics are a key trend for autumn 2023, this is part of a much wider textured trend. Sophie Clemson predicts that texture will enter every aspect of our interior décor. “Say goodbye to straight lines and hello to decorative finishes,” says Sophie. “This year, decorative finishes such as the bobbin trend on photo frames, mirrors, and lamps have been very popular, and we think these types of finishes are here to stay. You will be seeing more of this trend next year, whether it’s a curtain trim or a scalloped edge sideboard.”
If you like the look of this trend but you’re worried about going all out, Sophie suggests starting small with a few textured accessories first. For instance, subtly textured pieces like ribbed glassware can be a great starting point. In fact, textured glasses are set to be a key player in the interior sphere going into the new year. Google searches for ‘ribbed glasses’ have increased 70% in the past 12 months as interior designers and décor enthusiasts look for a new way to elevate their drink options.
The best part about this trend is its versatility. Investing in one or two small textured pieces will instantly update your interiors without breaking the bank. A set of two ribbed glasses or a textured mirror can be mixed and matched with your existing décor to add a stylish but affordable touch.
Old money reigns supreme
2023 was all about quiet luxury. A minimalistic design trend that focused on subtle, timeless décor and neutral tones, ‘quiet luxury‘ saw a 400% increase in Google searches over the past 12 months. However, there’s a new version that’s slowly taking over the spotlight: the old money aesthetic. With a 160% increase in searches throughout 2023, interior design enthusiasts are looking for ways to make their spaces more luxurious.
While it might initially sound strange for this style to be trending right now, it’s actually the perfect look. We’re all searching for small ways to inject a bit of luxury into our everyday lives, and the old money style is all about creating a timeless finish using existing pieces. This aesthetic gives the illusion of your décor being passed down through the generations. Old money interiors are intentional and personal, so whether you decorate with the furniture you already have, upcycle old pieces, or thrift second-hand items, this look is the perfect choice for 2024.
Blue and white are a specific focus for the old money trend, but you can choose other ‘historic’ tones that match your existing pieces, such as deep burgundy or forest green.
“We’ll have a slightly different approach to interiors this new year. Our homes will still be places that bring us joy and satisfaction, but we’ll be taking on a more ‘make do and mend’ mindset. Upcycling and DIY are on the agenda for many, while new pieces will enter our homes in the form of small luxuries.
“Whether it’s a new addition to your existing tableware set, a new vase, throw pillow, or a fresh set of glassware, small touches like these will transform your home for less. This is largely why we’re seeing lots of neutral colours circulating right now. From fresh creams and beige tones through to stone grey and pale shades of green, these hues are easy to mix and match to create a peaceful and cohesive environment.”– Richard Eaton, Design Director at Denby
If you’d like more information, please visit: https://www.denbypottery.com/home-design-food-trends-2023-2024
