Research from Porcelain Superstore, reveals a growing trend favouring ‘fluted’ interior wall coverings.

The independent tile specialists uncovered data from Google Trends, which reveals that searches for the term ‘fluted’ are peaking at a highest-ever position.

The timing is perfect, as Porcelain Superstore recently launched their own Fluted range, a collection that puts a new spin on the ever-classic subway tile.

The fluted range takes inspiration from the Art Deco period, and offers a stunning textured range which is available in five rich colours. adding depth, texture and decadence to bathrooms and kitchens.

Abbas Youssefi, Director of Porcelain Superstore, said: “If any collection epitomises modern glamour, it is this one. The striking fluted finish plays with the light to create a statement finish.

“The pandemic has fuelled an appetite for interiors that wow not only in real life but social media too and these gorgeous tiles with their subtle matt glaze are scene stealers.

“And while these might be our newest addition, we are already seeing demand for them soar.”

The Fluted collection is also available with a complementary ‘plain’ counterpart to offer even more design options for homeowners.

Prices start at £45.60 per m2 for the ‘plain’ tile and £48 per m2 for the fluted tile.

The collection is available now from


All images: Porcelain Superstore

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